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Jon Lafayette

Streaming Grabs Record Share of TV Usage in June: Nielsen

Nielsen Paramount Plus Netflix Hulu Peacock Prime Video
Shemar Moore as Daniel "Hondo" Harrelson in CBS's 'S.W.A.T.'

Streaming grabbed a record 37.7% share of television usage in June as Paramount’s Paramount Plus reached the 1% share mark for the first time, Nielsen said.

Total TV usage registered its first month-over-month increase since January, driven by an increase among youngsters in the 2-to-17 age group. According to Nielsen, streaming and game console usage generated 90% of young people’s increased TV usage in June.

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