Ratings for streaming services outpaced U.S. broadcast and cable TV in July according to new numbers from Nielsen, marking the first time that viewing for broadcast and cable fell below 50% since the ratings researcher began tracking streaming services in the fall of 2020.
Although the numbers were likely skewed by an increase in kidvid ratings as well as what was considered a soft month for professional sports, the fact remains that the decline in broadcast and pay-TV viewership continues apace. On the same day that Nielsen released its July figures, LRG reported that more than 1.7 million subscribers cut the cord during Q2.
