The streaming juggernaut that has dominated TV viewing numbers in recent years shows no sign of slowing down according to the latest numbers from Nielsen.
According to Nielsen's June 2023 report of The Gauge, which measures broadcast, cable and streaming consumption, streaming accounted for 37.7% of overall TV usage in the U.S. in June, a record high share total for the digital format. By comparison, cable content viewing made up 30.6% of TV usage and broadcast content viewing hit a record low of just 20.8%.
