The Video Advertising Bureau (VAB), representing television networks, asked Nielsen not to go forward with its plan to incorporate viewing data from Amazon when coming up with the audience estimates advertisers will use to determine how much they pay for commercials on Thursday Night Football on Amazon’s Prime Video.
Last year, Nielsen’s audience figures for Thursday Night Football were smaller than Amazon’s own estimates for how many people were watching the telecasts during Prime Video’s first season as the exclusive national outlet for the NFL package. They were also well short of the ratings generated when the games were broadcast on Fox.
