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TV Tech
TV Tech
George Winslow

Nielsen, Nexstar Ink Local, National TV Measurement Deal

Nielsen.

NEW YORK—Nielsen has announced that it has signed a multi-year extension of its agreement with Nexstar Media Group to provide Nexstar with local and national TV measurement services.

The agreement covers Nexstar’s media businesses, including The CW Network, NewsNation, Antenna TV, and 200  owned or partner television stations in 116 local markets across the country. Under the terms of  the agreement, Nielsen will continue to be a preferred Nexstar provider of currency-grade TV  audience data. 

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