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TV Tech

George Winslow

Hallmark Media Renews Nielsen Measurement Agreement

Nielsen Hallmark Hallmark Media Hallmark Channel Entertainment

Nielsen.

NEW YORK—Nielsen has inked a multi-year renewal agreement with Hallmark Media to measure linear TV across all three of their networks (Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama).

The company will also continue to utilize Nielsen's streaming platform and content ratings for insights related to its SVOD and FAST/AVOD services.

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