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TV Tech

George Winslow

Nielsen Expands National Out-Of-Home Panel to All TV Households

Nielsen United States

Nielsen.

NEW YORK—Nielsen has announced plans in 2024 to expand coverage of its National TV out-of-home (OOH) panel in order to fully represent all U.S. TV households.

The move will be particularly important for broadcasters, channels and streaming platforms airing sports, news and other high profile live events.

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