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TV Tech
TV Tech
George Winslow

Nielsen and Circle City Broadcasting Renew Local TV Measurement Deal

Nielsen Local
Nielsen.

NEW YORK—Nielsen has a multi-year renewal with Circle City Broadcasting, Indiana's only locally owned and operated broadcast and digital news media network, for Local TV measurement. 

As part of the new agreement, Circle City will also use Nielsen’s Local Over the Top (OTT) measurement, which measures local audiences across both streaming apps and linear television. This added capability will generate incremental Impressions for Circle City’s Broadcast and Digital platform and provide a more comprehensive view of their reach across multiple platforms, the companies said. 

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