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Daniel Frankel

Women’s College Basketball Title Game Averages 18.9 Million Viewers, Biggest Hoops TV Audience — Men’s NCAA and NBA Included — Since 2019

NBA Iowa Basketball Nielsen ESPN Caitlin Clark South Carolina LSU

Iowa star Caitlin Clark (r.) may have come up short in the national championship game against South Carolina, but her star power has drawn more viewers to women's sports. .

It was even bigger than we thought.

On Tuesday, Nielsen released official ratings data for Sunday's women's college basketball championship game, revealing that South Carolina's victory over Iowa averaged 18.9 million viewers, slightly more than ESPN's preliminary tally released Monday.

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