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R. Thomas Umstead

Weekly Cable Ratings: ESPN Dunks Primetime Competition with Women’s College Basketball Tourney Coverage

ESPN Basketball Fox News Iowa TBS TNT MSNBC Nielsen

Angel Reese #10 of the LSU Tigers shoots the ball over Caitlin Clark #22 and Gabbie Marshall #24 of the Iowa Hawkeyesduring the first half in the Elite 8 round of the NCAA Women's Basketball Tournament at MVP Arena on April 01, 2024 .

The March Madness men's and women's college basketball tournaments were a primetime ratings goldmine for ESPN, TNT and TBS, leading all three to finish among the most-watched networks on cable last week.

ESPN averaged 3.7 million viewers for the week of April 1 to April 7 to beat out second-place Fox News Channel, which averaged 1.9 million viewers, according to Nielsen numbers supplied by Fox News.

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