NEW YORK—February TV viewing saw a record-setting Super Bowl Sunday on Feb. 11, which captured the largest Super Bowl audience in history, and further growth in streaming’s share of TV viewing, which climbed to a six month high. But those trends were not enough to overcome the typical seasonal downward trend in TV consumption, which saw overall viewing fall by 6.4% compared to January according to Nielsen’s The Gauge report for February 2024
While usage fell across each of the primary viewing categories in The Gauge, streaming exhibited minimal impact with a 1.9% decline that resulted in a 37.7% share of TV (+1.7 share pts.). Paramount+ saw the most monthly growth from a platform perspective (+24%, +0.2 share pt.) due in part to carrying a livestream of CBS' Super Bowl broadcast, as well as from the 1.2 billion viewing minutes captured by “Halo.”
