NEW YORK—As the Asian Pacific American Heritage Month kicks off in May, Nielsen has released an extensive new report diving into their media habits with data showing they are “super streamers” and that mobile devices are a very important part of their media habits.
"As the media landscape continues to evolve, so will Asian media viewership—especially when you consider the diversity of the AANHPI diaspora community," says Patricia Ratulangi, vice president of global communications for diversity, equity & inclusion at Nielsen. "In a time of splintering media attention, divided voices and an ever-growing number of platforms to choose from, reaching the Asian American community requires a deeper understanding of our diverse experiences and perspectives."
