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Broadcasting & Cable

Business

Jon Lafayette

Broadcasters Invest in Run3TV To Bolster Over–the-Air Audience Measurement

Comscore Nielsen Pearl TV Gray Television TVB

People watching TV.

Local television station owners including Gray Television, Sinclair Broadcast Group, Hearst Television, Tegna and the E.W. Scripps Co. have invested in the ATSC 3.0 Framework Authority, whose Run3TV platform can provide detailed data about over-the-air broadcast viewership.

Run3TV also creates apps that provide NextGen-enabled TV sets that give viewers additional features and programming.

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