NEW YORK—SAG-AFTRA has inked a deal with Nielsen to become its third-party provider of streaming content measurement and has announced that it will use the Nielsen data to enforce the streaming bonus provisions in the 2023 TV/Theatrical Contract the union negotiated last year.
“New business models require new tools, and that’s why we’ve enlisted Nielsen,” said SAG-AFTRA national executive director & chief negotiator Duncan Crabtree-Ireland. “The information they provide will give us the means to cross-check the data streamers give us and ensure employers are fulfilling their contractual obligations to our members.”
