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TV Tech
TV Tech
George Winslow

Nielsen: Disney Is Top Media Distributor with 11.5% of TV Usage

The Walt Disney Company.

NEW YORK—Disney has landed on top of Nielsen's newly launched Media Distributor Gauge, which offers its first cross-platform view of total TV consumption across broadcast, cable and streaming and provides an aggregated view of TV consumption by media company. 

The new ranking, which removes the siloes of traditional television versus streaming, and puts all content distributors on a level playing field to allow for additional perspective of TV viewing, found that 14 media companies achieved a 1.0% or greater share of total TV usage. 

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