ARLINGTON, Va.—PBS has received a significant grant from the Corporation for Public Broadcasting (CPB) to provide PBS Member Stations with Nielsen Local Dashboards, providing in-depth audience data. The dashboards will display local market linear television audience data to give stations an enhanced understanding of the viewers they reach throughout the day.
Member stations will have access to an interactive dashboard that includes critical audience metrics across all DMAs with PBS Member Stations. With more PBS stations launching ATSC 3.0 (aka “NextGen TV”) that will allow for “hyper-local” services, the dashboards are expected to help stations use the data to better understand their diverse & comprehensive audiences within their local communities.
