WASHINGTON—Several broadcast station groups have formed an advocacy to invest and promote the advancement of RUN3TV, a software suite for ATSC 3.0 that takes advantage of the format’s IP architecture to offer a wide range of advanced options, including DVR-type features as well as emergency alerts and ad personalization.
The companies—Gray Television, Sinclair Broadcast Group, Hearst Television, Tegna and The E.W. Scripps Company—are members of Pearl TV, a consortium of broadcasters, manufacturers and NGOs that was formed at the dawn of the ATSC 3.0 transition when it launched six years ago and have been among the most proactive station groups in deploying and promoting ATSC 3.0. Specific financial terms of the investment were not disclosed.
