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The Latest Breaking News from Nielsen

Nielsen: Asian American Audiences Spend as Much Time on Mobile as TV

Study also reveals Asian Americans are spending 31% of their viewing time on ad-supported platforms, more than the total population

TV Tech

Publicis Won’t Use Nielsen’s Big Data as Currency in This Upfront

Giant media buyer believes numbers haven’t been stable and there isn’t enough historical data to make projections

Broadcasting & Cable

SAG-AFTRA to License Nielsen Streaming Data

Data will be used by the union to enforce the streaming bonus provisions in the 2023 TV/Theatrical Contract

TV Tech

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SAG-AFTRA Will Use Nielsen Streaming Data To Enforce New Contract Terms

Union members get bonuses if streaming shows beat benchmarks

Broadcasting & Cable

Weekly Cable Ratings: NBA, NHL Playoffs, NFL Draft Score for TNT, ESPN in Primetime

Fox News stays hot on total day chart

Multichannel News

Great American Media Picks VideoAmp As Ad Currency

Data better shows value linear networks deliver to sponsors

Multichannel News

iSpot Named Preferred Measurement Firm by Roku (NewFronts)

iSpot to integrate Roku watermark to validate ad inventory authenticity

Multichannel News

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FETV Wants Upfront Buyers Seeking Cable Viewers To Join Its Family

Network adding ‘My Three Sons,’ 'Dragnet,' and a streaming version of Family Movie Classics is in the works

Multichannel News

YouTube Ad Revenue Spikes 21% to $8.1 Billion in Q1, Smashes Forecasts

YouTube had its best growth quarter in more than two years as connected TV viewing explodes

Broadcasting & Cable

Roku Said To Be in the Running To Take Over the MLB ‘Sunday Leadoff’ Game Package From Peacock

Is live Major League Baseball coming to the Roku Channel? Roku would neither confirm or deny a ‘WSJ’ reporter’s claim

Broadcasting & Cable

Weekly Cable Ratings: Fox News Channel Outpaces NBA, NHL Postseason

News network wins in primetime, total day as playoffs propel ESPN, TNT into primetime top 3

Multichannel News

YouTube Now Controls 9.7% of U.S. Television Usage, Nielsen Says

Google’s ad-supported video business owned just a 6% market share in March of 2022, according to Nielsen’s latest ‘Gauge’ tracker

Broadcasting & Cable

Weekly Cable Ratings: Fox News Dunks TBS, TNT’s ‘March Madness’ Title Game Coverage to Recapture Primetime Crown

News network rolls to 14th straight total-day win

Multichannel News

March Madness Lifts Cable’s Share of TV Viewing

But overall TV usage fell by 3% in March and streaming continued to gain a larger share of viewing according to Nielsen's The Gauge

TV Tech

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Multichannel News

TV Usage Takes March Dip While College Hoops Help Cable

YouTube takes biggest-ever share

Multichannel News

CNN Cancels ‘King Charles’ Series

Gayle King, Charles Barkley-hosted weekly talk show ends after five-month run

TV Tech

Station Groups Announce Investment in ATSC 3.0 Software Platform

Gray, Sinclair, Hearst, Tegna and Scripps launch advocacy for key NextGen TV Application Platform RUN3TV

Broadcasting & Cable

Broadcasters Invest in Run3TV To Bolster Over–the-Air Audience Measurement

Nielsen, Comscore explore ways to use data from NextGen sets

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Multichannel News

Great American Family Tells Growth Story in Upfront Pitch

Family-friendly content is brand-safe for advertisers (Upfront 2024)

TV Tech

Women’s Championship Basketball Game Routs Men’s by 18.9M Viewers to 14.8M Viewers

Nielsen said the South Carolina-Iowa matchup becomes most-watched basketball game at any level since 2019

Multichannel News

Weekly Cable Ratings: ESPN Dunks Primetime Competition with Women’s College Basketball Tourney Coverage

Fox News outlasts ESPN on total day chart

Broadcasting & Cable

‘NCIS’ and ‘The Neighborhood’ Get Renewals at CBS

A staggering 22 seasons for Donald P. Bellisario’s military crime drama

Broadcasting & Cable

Women’s College Basketball Title Game Averages 18.9 Million Viewers, Biggest Hoops TV Audience — Men’s NCAA and NBA Included — Since 2019

Nielsen's official numbers for Sunday's championship showdown between South Carolina and Iowa was even bigger than the preliminary tally ESPN released earlier

Multichannel News

Weekly Cable Ratings: Tourney Helps TBS Edge Out Fox News in Primetime

Fox News remains most-watched network in total day

Multichannel News

Fox News Dominates Cable News Network Ratings in First Quarter 2024

Tops MSNBC, CNN in primetime, total day

1 … 7 8 9 10

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