During Netflix's second Upfront presentation to advertisers, Amy Reinhard, Netflix’s president of advertising, walked advertisers through the continued growth of Netflix’s ad-supported plan, which now has 40 million global monthly active users, up from 5 million a year ago. Over 40% of all signups in the ads countries now come from the ads plan, the streamer reported.
During the presentation Netflix also featured new partners that advertisers can use to measure and verify the impact of their campaigns, including Affinity Solutions, DoubleVerify, EDO Inc, Integral Ad Science, iSpotTV, Kantar, Lucid, NCSolutions, Nielsen and TVision and announced the development of new ad tech that the streamer says will make it an even more attractive platform for advertisers.
