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The Latest Breaking News from Amy Reinhard

Think ads are bad now? Netflix and YouTube just revealed AI-powered commercials that could make cheap tiers unbearable

Netflix has announced that AI-generated mid-roll ads are coming in 2026.

TechRadar

Netflix Sees 150% Pop in Upfront Ad Sales

The streamer also announced expanded advertiser capabilities and new measurement partnerships

TV Tech

Netflix Says It Closed Upfront With 150% Increase in Sales

Season 3 of ‘Bridgerton’ draws sponsors including L’Oreal, Pure Leaf, Amazon Audible, Puig, Booking.com, Stella Artois, Hilton

Broadcasting & Cable

From analysis to the latest developments in health,
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Everyone Offers Tomorrow’s Advertising Today (Upfronts)

Along with big stars, programmers promise that data and tech will deliver big results

Broadcasting & Cable

Netflix Ad Tier Hits 40M Monthly Active Users

That is 8X the 5M it had a year ago; the ad supported plan now accounts for over 40% of all new signups

TV Tech

Netflix To Launch In-House Advertising Tech Platform

The Trade Desk, Google Display & Video 360 and Magnite join Microsoft handling programmatic sales

Multichannel News

Netflix's ads tier continues to defy critics as sign ups jump 8 million in 2 months

Netflix continues to add millions of new users to its ad-supported tier, whose total is just shy of 25 million.

TechRadar

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Netflix’s New Ad Chief Touts Growth to 15 Million Users

Amy Reinhard touts ad formats, sponsorships

Broadcasting & Cable

Netflix is cutting back, but not on LA productions

At the Sunset Bronson Studios in Hollywood on a recent afternoon, teenager Reyn Doi rehearsed lines for the new sitcom "That '90s Show." He was sitting at table in a meticulously designed set that featured a wallpapered kitchen, shelves filled with teacups and bundt pans hanging from the wall.

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