The Latest Breaking News from Mark Marshall

NBCU Claims Growth in Upfront Advertising Sales

Sports, Peacock are strong spots

Multichannel News · Jul 19, 2024

Everyone Offers Tomorrow’s Advertising Today (Upfronts)

Along with big stars, programmers promise that data and tech will deliver big results

Broadcasting & Cable · May 20, 2024

Upfronts Put Football, Big Stars, Tech Talk in the Spotlight

Networks played ‘Can You Top This’ with bold-faced names and ad capabilities

Multichannel News · May 20, 2024

Roku’s Alison Levin Joins NBCUniversal as President of Advertising

Karen Kovacs promoted to president of client partnerships

Multichannel News · Nov 8, 2023

NBC's successor to Yaccarino reveals the power of NFL commercials: 'There’s no bigger brand in the world than Taylor Swift, and she still needed help to actually sell tickets'

Average daily ticket sales for Swift’s movie rose 50% after commercials during NFL broadcasts.

Fortune · Oct 17, 2023

Interim No More: NBCU Names Mark Marshall Named Chairman, Global Advertising & Partnerships

Executive has filled post since Linda Yaccarino left for Twitter

Broadcasting & Cable · Aug 30, 2023

NBCUniversal Finishes Upfront With Big Events Making Up for Weak Market

Paris Olympics generate $100 million in sales from new advertisers

Multichannel News · Jul 20, 2023

Upfronts: Mark Marshall Gets His Closeup Closing NBCU Event

Exec was named head of ad sales on Friday

Broadcasting & Cable · May 15, 2023

Elon Musk says NBCU ad chief Linda Yaccarino will be new Twitter CEO

"Looking forward to working with Linda to transform this platform into X, the everything app," Musk tweeted.

Axios · May 12, 2023

NBCU Names Mark Marshall Interim Ad Sales Chair With Linda Yaccarino Headed to Twitter

Shakeup comes ahead of Monday’s upfront presentation

Multichannel News · May 12, 2023