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Broadcasting & Cable

Business

Jon Lafayette

NBCUniversal Stakes Claim To the Future of Advertising (Upfronts)

NBCU Mark Marshall NBC NBCUniversal Seth Meyers Domino Kristi Noem

Mark Marshall at 2024 NBCUniversal upfrronts.

At a time when many are questioning the value of television advertising, NBCUniversal declared that it has more to offer than newcomers like Amazon, Netflix and YouTube.

Closing out that first presentation of what has been known as broadcast upfront week, Mark Marshall, chairman of NBCU advertising sales and partnerships, declared that “this is the future of advertising, right here, right now at NBCUniversal.”

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