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Fortune
Fortune
Rachyl Jones

NBC's successor to Yaccarino reveals the power of NFL commercials: 'There’s no bigger brand in the world than Taylor Swift, and she still needed help to actually sell tickets'

Taylor Swift NFL NBC Mark Marshall AMC Donna Kelce NBCUniversal Travis Kelce
(Credit: Jamie Squire/Getty Images)

Taylor Swift and the NFL have a closer relationship than ever, and even TV executives are in on it. 

Mark Marshall, NBCUniversal’s new ad chairman, name-checked Taylor Swift in his first public appearance since replacing Linda Yaccarino, now CEO of X, formerly Twitter. He described helping Swift sell tickets to Taylor Swift: The Eras Tour, a film that premiered last Friday and shows her performing for nearly three hours in concert. 

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