
After a year in which strikes kept actors from appearing at upfront events, 2024 looked like a battle of the network stars, as if big names equaled great content.
Tech companies pitched programming while programmers pitched advanced advertising.

After a year in which strikes kept actors from appearing at upfront events, 2024 looked like a battle of the network stars, as if big names equaled great content.
Tech companies pitched programming while programmers pitched advanced advertising.