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Jon Lafayette

Upfronts Put Football, Big Stars, Tech Talk in the Spotlight

Stars like Emma Stone, on stage at Disney's presentation, were back in force at the 2024 upfronts. .

After a year in which strikes kept actors from appearing at upfront events, 2024 looked like a battle of the network stars, as if big names equaled great content. 

Tech companies pitched programming while programmers pitched advanced advertising.

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