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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Netflix Says It Closed Upfront With 150% Increase in Sales

Netflix Upfront.

Netflix said that it closed its upfront with sales that were up 150% from the year before.

The streaming leader entered the advertising business just last year and got off to a halting start, slowing building the number of subscribers to its ad-supported tier and seeking prices higher than a saturated market would bear. Top sales execs left.

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