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TV Tech
George Winslow

Netflix Sees 150% Pop in Upfront Ad Sales

Netflix Upfront Amy Reinhard
Netflix.

LOS GATOS, Calif.—Netflix is reporting that in its second year of Upfront negotiations, the streamer closed deals with all major holding companies as well as independent agencies, with a 150% plus increase in upfront ad sales commitments over 2023. 

Upfront commitments include investments from all key categories like "CPG, Tech & Entertainment, Auto, QSR, and Retail," Netflix reported in a blog post by Amy Reinhard, president of advertising. 

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