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TechRadar
TechRadar
Mark Wilson

Think ads are bad now? Netflix and YouTube just revealed AI-powered commercials that could make cheap tiers unbearable

A laptop screen showing a Netflix ad for Wednesday Season 2.

  • Netflix has announced that AI-generated mid-roll ads are coming in 2026
  • YouTube this week also revealed its new Gemini-powered ad tech
  • Both have also tested 'pause ads' that appear when you pause a video
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