Local News Close-Up: South Central Pa.’s ‘HLLY’ Market Is on the Rise

WGAL’s 6 p.m. team (l. to r.): sports director Bethany Miller, anchor Jere Gish, anchor Lori Burkholder and meteorologist Ethan Huston.

Harrisburg-Lancaster-Lebanon-York is one of just two four-city DMAs in Nielsen’s top 50, and the so-called HLLY market (pronounced “hilly”) offers small-town charm with major metros, including Baltimore, Philadelphia and Pittsburgh, a relatively short drive away. 

The four cities make something of a square in South Central Pennsylvania. “It’s a true compilation of very diverse small communities and small metro areas,” said Cindy DeLuca, WGAL president and general manager, “that are influenced by our closeness to major markets.”