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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Fox to Use datafuelX for Data-Driven Linear Ads

DatafuelX logo.

Fox said it will use analytics company datafuelX’s M3 platform to create optimized data-driven linear media plans aimed at advanced audience targets.

datafuelX will use audience information from Nielsen’s panel and big data ratings and VideoAmp to mount campaigns on Fox’s broadcast and cable properties starting in the third quarter.

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