NEW YORK—Nielsen has announced that LiveRamp is now interoperable with Nielsen to power Big Data + Panel advanced audience planning and measurement in Nielsen ONE.
Mike Bregman, chief activation officer for Havas Media Network North America praised the integration by explaining that "LiveRamp and Nielsen's new integration allows Havas Media to holistically plan on, buy, activate and measure custom-built advanced audiences as part of our proprietary Converged product suite to better serve our clients. This integrated solution will enable us to leverage first- and third-party data and we're excited to introduce it across our portfolio."
