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Jon Lafayette

Nielsen Says It Is Interoperable With LiveRamp for Data-Driven Ads

Nielsen LiveRamp

Nielsen logo on a phone.

Nielsen said its Big Data-Plus-Panel data set is now interoperable with LiveRamp, enabling media planners to connect first party and third-party data with NIelsen’s audience data within the Nielsen One campaign planning product.

Clients will be able to create advanced target audiences for data-driven linear campaigns and measure deliveries across screens at the household and person level.

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