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The Latest Breaking News from Nielsen

Netflix To Launch In-House Advertising Tech Platform

The Trade Desk, Google Display & Video 360 and Magnite join Microsoft handling programmatic sales

Multichannel News

Weekly Cable Ratings: NBA Playoffs Score for TNT, ESPN in Primetime

Fox News Channel dominates total-day chart

Multichannel News

Nielsen Expands Its 'Gauge' to Focus on Cross-Platform Reach By Distributor, and Disney Quite Likes the Tweak (Chart of the Day)

According to Nielsen's new monthly 'Media Distributor Gauge,' Disney controlled an industry-leading 11.5% of U.S. TV viewing in April

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Nielsen: Disney Is Top Media Distributor with 11.5% of TV Usage

In a new convergent TV comparison, YouTube ranked #2 with a 9.6% share in April

TV Tech

Nielsen Crowns Disney in New Ranking of Media Distributors

YouTube takes the No. 2 slot

Multichannel News

PBS Stations to Gain Access to Nielsen Local Dashboards

‘Significant grant’ from CPB to pay for it

TV Tech

Disney’s Rita Ferro Is Banking on Sports, Streaming, Tech (Upfronts)

ABC can provide incremental reach for brands

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Weekly Cable Ratings: NBA-Fueled TNT Repeats as Primetime Champion

Fox News Channel continues to roll on a 24-hour basis

Multichannel News

Nielsen: Asian American Audiences Spend as Much Time on Mobile as TV

Study also reveals Asian Americans are spending 31% of their viewing time on ad-supported platforms, more than the total population

TV Tech

Publicis Won’t Use Nielsen’s Big Data as Currency in This Upfront

Giant media buyer believes numbers haven’t been stable and there isn’t enough historical data to make projections

Broadcasting & Cable

SAG-AFTRA to License Nielsen Streaming Data

Data will be used by the union to enforce the streaming bonus provisions in the 2023 TV/Theatrical Contract

TV Tech

SAG-AFTRA Will Use Nielsen Streaming Data To Enforce New Contract Terms

Union members get bonuses if streaming shows beat benchmarks

Broadcasting & Cable

Weekly Cable Ratings: NBA, NHL Playoffs, NFL Draft Score for TNT, ESPN in Primetime

Fox News stays hot on total day chart

Multichannel News

Great American Media Picks VideoAmp As Ad Currency

Data better shows value linear networks deliver to sponsors

Multichannel News

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iSpot Named Preferred Measurement Firm by Roku (NewFronts)

iSpot to integrate Roku watermark to validate ad inventory authenticity

Multichannel News

FETV Wants Upfront Buyers Seeking Cable Viewers To Join Its Family

Network adding ‘My Three Sons,’ 'Dragnet,' and a streaming version of Family Movie Classics is in the works

Broadcasting & Cable

YouTube Ad Revenue Spikes 21% to $8.1 Billion in Q1, Smashes Forecasts

YouTube had its best growth quarter in more than two years as connected TV viewing explodes

Broadcasting & Cable

Roku Said To Be in the Running To Take Over the MLB ‘Sunday Leadoff’ Game Package From Peacock

Is live Major League Baseball coming to the Roku Channel? Roku would neither confirm or deny a ‘WSJ’ reporter’s claim

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Weekly Cable Ratings: Fox News Channel Outpaces NBA, NHL Postseason

News network wins in primetime, total day as playoffs propel ESPN, TNT into primetime top 3

Broadcasting & Cable

YouTube Now Controls 9.7% of U.S. Television Usage, Nielsen Says

Google’s ad-supported video business owned just a 6% market share in March of 2022, according to Nielsen’s latest ‘Gauge’ tracker

Multichannel News

Weekly Cable Ratings: Fox News Dunks TBS, TNT’s ‘March Madness’ Title Game Coverage to Recapture Primetime Crown

News network rolls to 14th straight total-day win

TV Tech

March Madness Lifts Cable’s Share of TV Viewing

But overall TV usage fell by 3% in March and streaming continued to gain a larger share of viewing according to Nielsen's The Gauge

Multichannel News

TV Usage Takes March Dip While College Hoops Help Cable

YouTube takes biggest-ever share

Multichannel News

CNN Cancels ‘King Charles’ Series

Gayle King, Charles Barkley-hosted weekly talk show ends after five-month run

TV Tech

Station Groups Announce Investment in ATSC 3.0 Software Platform

Gray, Sinclair, Hearst, Tegna and Scripps launch advocacy for key NextGen TV Application Platform RUN3TV

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