The shift to streaming passed a new milestone in June, when time spent streaming hit 40.3% of all TV viewing, a record according to Nielsen’s The Gauge. In sharp contrast to streaming, which gained 1.5 share points compared to May, broadcast slipped to a 20.5% share and cable fell to a 27.2% share of total TV viewing.
It’s typical for traditional linear TV to exhibit a lull in viewership during the summer months, and both broadcast and cable recorded fairly sharp declines in their share of TV usage in June, Nielsen reported. The broadcast category lost 1.8 share points and cable fell by 1.0 share points, bringing the two to a combined 47.7% of overall TV this month.
