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TV Tech
TV Tech
George Winslow

Audiences for Paris Olympics on Telemundo up 44% from Tokyo

Telemundo Olympics Paris Tokyo Peacock Universo Nielsen Adobe NBCU the
NBC.

MIAMI, Fla.—Audiences for the 2024 Paris Olympics are not only significantly up for NBCUniversal’s English language coverage. Telemundo is also reporting that its coverage through opening weekend of the 2024 Paris Olympics averaged a Total Audience Delivery (TAD) of 318,000 viewers across Telemundo, Peacock and Telemundo streaming platforms, up +44% vs. Tokyo through the same point in the Games. On linear, more than 12 million viewers have watched Olympic coverage on Telemundo and Universo. 

Beginning with Wednesday’s fútbol coverage before Friday’s Opening Ceremony, total minutes consumed has surpassed 1.1 billion across Telemundo, Universo, Peacock and Telemundo streaming and social media platforms up +65% vs. Tokyo through the same point in the games. Opening weekend alone generated 19.2 million streamed minutes across all content types (live/replay/highlight), making it the most streamed weekend in Telemundo’s Olympics history, NBCU reported. 

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