
NEW YORK—The growing importance of FAST Channels in TV viewing can be seen in new data from Nielsen’s The Media Distributor Gauge, a cross-platform view of total TV consumption aggregated by parent media company, that showed Fox jumped from a 6.1% share of total television viewing in April to 6.4% in May.
In the May 2024 report of The Media Distributor Gauge showed that Fox’s growth was amplified by a nearly 5% monthly viewing increase from its affiliate FAST provider Tubi TV (which also accounted for a platform-best 1.8% of total TV usage), and a 1.6% monthly increase from Fox News Channel.