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TV Tech
TV Tech
George Winslow

Disney Tops Nielsen’s Media Distributor Ranking as Tubi Boosts Fox’s Share of TV Viewing

Pixabay.

NEW YORK—The growing importance of FAST Channels in TV viewing can be seen in new data from Nielsen’s The Media Distributor Gauge, a cross-platform view of total TV consumption aggregated by parent media company, that showed Fox jumped from a 6.1% share of total television viewing in April to 6.4% in May. 

In the May 2024 report of The Media Distributor Gauge showed that Fox’s growth was amplified by a nearly 5% monthly viewing increase from its affiliate FAST provider Tubi TV (which also accounted for a platform-best 1.8% of total TV usage), and a 1.6% monthly increase from Fox News Channel. 

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