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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

Paramount’s Pluto TV Stagnates Despite Broader Free Streaming Bonanza

Paramount Pluto TV Pluto Richard Greenfield FAST Tubi Nielsen Skydance
Pluto TV.

As the broader domestic usage of free ad-supported streaming explodes, the “couch potatoes” of Paramount’s Pluto TV seem to be getting left in the dust. 

According to Nielsen's latest monthly U.S. TV usage market-share tracker, The Gauge, the FAST accounted for just 0.8% of overall domestic television consumption in June, vs. 0.9% in June of 2023.

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