Even some of Nielsen's harshest critics are praising the media research company for a new iteration of its monthly "The Gauge" marketshare tracker that breaks down U.S. TV viewing share by media company, not platform.
And let's just say that while it conducts its Upfront presentation to advertisers in New York Tuesday, Disney is singing Nielsen's praises, too. According to the inaugural "Media Distributor Gauge," which measured all "glass" viewing of television in the U.S. among watchers 2 and older for the month of April, Disney controlled an industry-leading 11.5% of all U.S. TV usage for the month of April.
