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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

YouTube Ad Revenue Spikes 21% to $8.1 Billion in Q1, Smashes Forecasts

Google Alphabet Nielsen
YouTube and Google signs at the Googleplex.

YouTube ad revenue rose 20.9% in the first quarter to $8.09 billion, with the global video platform enjoying its best sales quarter since Q4 2021, according to Alphabet's first-quarter earnings report delivered Thursday. 

The revenue performance soundly trounced analysts’ forecasts of around $7.7 billion. It also represented the fifth consecutive quarter during which YouTube has expanded its ad sales. 

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