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Jon Lafayette

Great American Family Tells Growth Story in Upfront Pitch

Bill Abbott Great American Family Courtney Lopez Mario Lopez Great American Media Nielsen

Mario and Courtney Lopez.

Despite trying times in the industry, Great American Media CEO Bill Abbott believes his faith in building a cable network is being rewarded.

Last year, total-viewer ratings for Abbott’s Great American Family rose 76%, one of the biggest reported jumps for any network. In the first quarter, revenue rose 21% from Q1 2023, per the network, indicating demand for the family-friendly formula that the former Hallmark Channel head has brought to his new business.

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