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The Latest Breaking News from Bjørn Gulden

Adidas hints at radical new shoe tech as the brand’s running business surges

The company says its running category grew nearly 30% in 2025, driven by record-breaking Adizero shoes and a renewed focus on innovation

"Running has become one of our biggest engines. We’re winning half of the major races now.” Adidas CEO hails record quarter and promises “an even bigger 2026”

The sportswear giant hits the highest sales quarter in its history as its performance running shoes power double-digit growth and new technology takes shape for an Olympic-charged year ahead

Three stripe fever! Why every single Londoner is wearing Adidas right now

Noticed an uncanny amount of Adidas stripes while out and about recently? Maddy Mussen explores the city-wide takeover, and how long it can really last

Evening Standard

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Adidas warns Trump tariffs will put up US shoe prices

Company had strong first quarter but says it cannot raise outlook for this year owing to tariffs uncertainty

The Guardian - UK

Kanye West gets no money from Adidas as they finally settle after years-long battle

Losing the Adidas deal over anti-semitic comments knocked West off Forbes’ billionaires list in 2022

Evening Standard

Gold price hits fresh record high, as bitcoin also rallies – as it happened

Analysts say gold is benefited from safe-haven demand amid persistent geopolitical tensions, expectations of monetary policy easing, and mounting uncertainty surrounding the US presidential election.

The Guardian - UK

1 Best-in-Class Growth Stock to Buy Now

While Nike keeps stumbling out of the starting blocks, another running shoe brand is gaining market share rapidly. Hoka has sent the stock of its parent company, Deckers Outdoor, racing ahead - and this rather recent addition to the S&P 500 has a lot more to give investors, in terms…

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With Yeezys in the rear-view mirror, Sambas and Gazelles are helping drive the big Adidas reboot

Revenues from Adidas’s footwear segment were up 17% in the second quarter as sentiment towards the Adidas brand globally improves after a rocky few years.

Fortune

UK manufacturers hit by Red Sea disruption and rising shipping costs

Supply chain difficulties have led to job losses and cuts in purchasing and stocks, S&P Global poll shows

The Guardian - UK

Adidas CEO gave out his number to 60,000 employees to boost moral after that Kanye West crisis

Bjorn Gulden received around 200 messages a week at one point from staff at the company.

Fortune

Ye issues apology in Hebrew for antisemitic comments

The statement from the rapper formerly known as Kanye West, arrives less than two weeks after he went on an antisemitic rant in Las Vegas while promoting his upcoming album “Vultures,” due out Jan. 12.

Chicago Sun-Times

The rapper Ye, who has a long history of making antisemitic comments, issues an apology in Hebrew

The rapper formerly known as Kanye West has a long history of making antisemitic comments and just apologized to the Jewish community in an Instagram post written in Hebrew

The Independent UK

Kanye West ‘told Jewish adidas executive to kiss Hitler portrait daily’

New investigation reveals footwear brand ignored a decade’s worth of West’s allegedly problematic behavior

The Independent UK

Adidas CEO suffers humiliating walk-back after fumbling Kanye West Yeezy controversy

Norwegian boss Bjørn Gulden, who had nothing to do with Adidas' clumsy response to West's anti-Semitism, has had to apologize for trivialising the scandal.

Fortune

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Zenger

Adidas CEO Defends Kanye West’s Antisemitic Remarks

Bjørn Gulden claims West didn't mean what he said, despite criticism from anti-hate organizations.

The Independent UK

Adidas CEO doubts that Kanye West really meant the antisemitic remarks that led Adidas to drop him

Adidas CEO Bjørn Gulden said he doubts that Ye, the artist formerly known as Kanye West, “meant what he said” when he made a series of antisemitic and offensive remarks last year

Fortune

Adidas' CEO says Kanye 'didn't mean' the anti-Semitic comments that cost him his Yeezy shoe deal

During an interview, Adidas CEO Bjørn Gulden said Kanye West was misunderstood: “I don’t think he meant what he said… It just came across that way."

The Independent UK

Adidas boss says he doesn’t think Kanye West ‘meant’ antisemitic remarks

A partnership between the artist and the sportswear brand came to an end in 2018 after West made a series of antisemitic statements

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The Guardian - UK

Adidas chief exec: Kanye West ‘didn’t mean what he said’ with antisemitic comments

Bjørn Gulden said West, who praised Adolf Hitler and the Nazis, wasn’t ‘a bad person – it just came across that way’

The Independent UK

Adidas brings in $437 million from selling Yeezy shoes that will benefit anti-hate groups

Adidas has brought in $437 million from the first release of Yeezy sneakers left over after breaking ties with Ye, the rapper formerly known as Kanye West

The Independent UK

Yeezy shoes are back on sale — months after Adidas cut ties with Kanye West

Some of Adidas’ remaining Yeezy shoes are back on sale — months after the German sportsware company cut ties with Ye, the rapper formerly known as Kanye West

Cinemablend

Hundreds of Companies Offered To Take On Kanye West’s Yeezy Merch. Now Adidas Will Use It To Help Fight Anti-Semitism

After various companies offered to buy the last of the Yeezy merchandise from Adidas, the company found a positive solution to its problem.

Zenger

Adidas Planning To Give Profits From The Ye Merchandise Going Towards Proceeds

Months after deliberations, Adidas has now a daunting task in re-purposing in selling the merchandise and marketing efforts.

Manchester Evening News

Adidas to donate Yeezy stock to charity instead of burning it

Yeezy and Adidas' partnership was terminated after a number of antisemitic tweets by Kanye West

Chicago Sun-Times

Adidas to sell $1.3 billion worth of Yeezy shoes, donate proceeds to charities

Adidas cut ties with Ye, the rapper formerly known as Kanye West, in late October, following his antisemitic comments on social media and in interviews.

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