The Latest Breaking News from Bjørn Gulden

While Nike keeps stumbling out of the starting blocks, another running shoe brand is gaining market share rapidly. Hoka has sent the stock of its parent company, Deckers Outdoor, racing ahead - and this rather recent addition to the S&P 500 has a lot more to give investors, in terms…

Revenues from Adidas’s footwear segment were up 17% in the second quarter as sentiment towards the Adidas brand globally improves after a rocky few years.

New investigation reveals footwear brand ignored a decade’s worth of West’s allegedly problematic behavior

Norwegian boss Bjørn Gulden, who had nothing to do with Adidas' clumsy response to West's anti-Semitism, has had to apologize for trivialising the scandal.

Bjørn Gulden claims West didn't mean what he said, despite criticism from anti-hate organizations.

Adidas CEO Bjørn Gulden said he doubts that Ye, the artist formerly known as Kanye West, “meant what he said” when he made a series of antisemitic and offensive remarks last year

During an interview, Adidas CEO Bjørn Gulden said Kanye West was misunderstood: “I don’t think he meant what he said… It just came across that way."

In a new podcast, Chief Executive Bjørn Gulden had surprising things to say about the broken partnership.

A partnership between the artist and the sportswear brand came to an end in 2018 after West made a series of antisemitic statements