Adidas has entered the home stretch of 2025 with record momentum. The brand reported a 12 per cent currency-neutral revenue increase in Q3, its highest-ever quarterly sales at €6.63 billion, and CEO Bjørn Gulden says the surge is being driven by “strong double-digit growth in running and football.”
“This was the highest quarter we ever had,” Gulden told investors. “Momentum that we have seen globally even strengthened. Running has become one of our biggest engines [...] we’re winning half of the major races now.”
