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The Latest Breaking News from Bjorn Gulden

Adidas sales dip amid Trump tariffs and Yeezy backlash

Sports giant saw a five per cent dip in North America sales

The Independent UK · Oct 29, 2025

Adidas Reports Hit From US Tariffs

German sportswear giant Adidas said Wednesday it took a hit from US tariffs in the second quarter but did not indicate whether it would pass on rising costs to consumers.

International Business Times · Jul 30, 2025

Adidas cautions over higher prices and halts outlook upgrade due to tariff woes

The German sportswear giant said prices will rise in the face of cost increases from Donald Trump’s move to raise trade tariffs on goods into the US.

Evening Standard · Apr 29, 2025

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Adidas Warns US Tariffs To Push Up Prices

The firm makes a large chunk of its goods in Asian countries that Trump has singled out for running hefty trade surpluses with the United States, including China, which is facing the highest US levies.

International Business Times · Apr 29, 2025

Kanye West and Adidas reach settlement over Yeezy partnership termination

Sportswear company ended partnership with musician’s Yeezy fashion line in 2022 after he was accused of making antisemitic remarks

The Independent UK · Oct 30, 2024

Kanye West and Adidas end ‘fight’ over decision to drop rapper over antisemitism

Adidas chief executive says dispute with rapper ‘belongs to the past’, and that the last of its Yeezy stock will be sold by the end of the year

The Guardian - AU · Oct 29, 2024

Mercedes F1 team set for clothing partner switch to Adidas

The Mercedes Formula 1 team is set to switch team clothing partner next year as it moves to Adidas, Autosport has learned.

Autosport · Jul 2, 2024

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Nike's Germany Kit Deal 'Inexplicable', Says Adidas CEO

The sum reportedly paid by Nike to lure the German football team away from its historic partner Adidas was "inexplicable", the CEO of the German sportswear giant Bjorn Gulden told AFP in an interview.

International Business Times · Apr 19, 2024

Adidas Reports 2023 Loss On Kanye Fallout

Adidas on Wednesday reported a loss in 2023 due to the fallout from the end of its tie-up with Kanye West, but the company insisted it was starting to turn its fortunes around.

International Business Times · Mar 13, 2024

Adidas Says It Will Continue To Sell Yeezy Products To Make Up For Financial Loss

Adidas has announced that, despite cutting ties with Kanye West for making antisemitic remarks, it will continue to sell its remaining stocks of Yeezy trainers.

International Business Times UK · Feb 1, 2024

Adidas says it may write off remaining unsold Yeezy shoes after breakup with Ye

Adidas says it may write off the remaining 300 million euros ($320 million) worth of Yeezy shoes left unsold after it cut ties with rapper Ye, formerly known as Kanye West

The Independent UK · Nov 8, 2023

Adidas CEO suffers humiliating walk-back after fumbling Kanye West Yeezy controversy

Norwegian boss Bjørn Gulden, who had nothing to do with Adidas' clumsy response to West's anti-Semitism, has had to apologize for trivialising the scandal.

Fortune · Sep 22, 2023

Russia-Ukraine war: List of key events, day 527

These are the main developments as the Russian invasion of Ukraine enters its 527th day.

Al Jazeera · Aug 4, 2023

Adidas to start selling stockpile of Yeezy sneakers later this month

Adidas says it will begin selling its more than $1 billion worth of unsold Yeezy sneakers later this month

The Independent UK · May 20, 2023

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WEKU · May 11, 2023

Adidas finally has a plan for its stockpile of Yeezy shoes

One of the options Adidas considered was to destroy the Ye-designed shoes, but the company ultimately decided against it, the CEO said. Instead it will sell them and donate the proceeds to charity.

Evening Standard · May 11, 2023

Adidas plans to sell Yeezy stock from axed Kanye West deal and donate proceeds

Adidas has decided to try to sell some of the Yeezy stock it has in storage after it terminated its partnership with the musician

USA Today Sports Media Group · May 11, 2023

Adidas is reportedly going to begin selling Yeezy sneakers again, and that’s not a good look

This is not a good look for Adidas.

WEKU · May 6, 2023

Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them

Investors have been asking for Adidas' plan to repurpose unsold Yeezy products for months. On Friday, the company said it would likely settle on a plan in the "mid-term."

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The Independent UK · May 5, 2023

Adidas breakup with rapper Ye, lost Yeezy sales hit earnings

Adidas saw operating earnings dwindle in the first three months of the year as the German sportswear company’s breakup with the rapper formerly known as Kanye West and his popular Yeezy shoe brand cost it $441 million in lost sales

Daily Mirror · Mar 24, 2023

Beyoncé and Adidas 'agree to part ways' after five years of creative partnership

Beyoncé and Adidas entered a creative partnership in 2018 when she relaunched her activewear brand Ivy Park, but sources claim the line had not met financial expectations

Chicago Sun-Times · Mar 8, 2023

What will Adidas do with $1.3 billion worth of Yeezy shoes after split with rapper?

CEO Bjorn Gulden said selling the popular line of shoes would mean paying royalties to Ye, who was dropped by Adidas five months ago after making antisemitic remarks on social media and in interviews.

WEKU · Mar 8, 2023

Adidas reports a $540M loss as it struggles with unsold Yeezy products

In October, Adidas cut ties with Ye, formerly known as Kanye West, over the rapper's antisemitic remarks. The company's inability to sell his popular Yeezy line of shoes helped batter earnings.

The Independent UK · Mar 8, 2023

Adidas earnings take beating on breakup with Ye, China slump

Adidas’ breakup with the rapper formerly known as Kanye West and the inability to sell his popular Yeezy line of shoes helped batter earnings at the end of last year

Fortune · Nov 25, 2022

Adidas launches probe into Ye's alleged inappropriate behavior at Yeezy

Adidas reportedly was made aware of Ye’s “problematic behavior” but ignored the allegations and “turned their moral compass off.”

Al Jazeera · Nov 8, 2022

Puma chief Bjorn Gulden named new Adidas CEO

The Norwegian had served as senior vice president of apparel and accessories at Adidas in the 1990s before joining Puma.

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