Adidas Says It Will Continue To Sell Yeezy Products To Make Up For Financial Loss

The end of its partnership with rapper Kanye West cost Adidas 1.2 billion euros in lost revenue last year and pushed the German sportswear giant into a huge operating loss. (Credit: Jean-Baptiste Lacroix/AFP)

Adidas has announced that despite cutting ties with Kanye West, the shoe giant will continue to sell its remaining stocks of Yeezy trainers.

The sportswear brand also said that it expects its profits to almost double this year, reaching roughly 542 million dollars from its operating profit of 290 million dollars in 2023.