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The Independent UK
The Independent UK
World
Helen Reid

Adidas sales dip amid Trump tariffs and Yeezy backlash

Adidas experienced a 5 per cent decline in North American group sales during the third quarter, a downturn attributed to the discontinuation of its popular Yeezy sneaker line last year and a volatile global environment impacted by US tariffs.

Despite this regional dip, the sportswear giant reported a 3 per cent increase in global revenues, reaching a record €6.63 billion ($7.73 billion), according to CEO Bjorn Gulden.

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