Superstar musician Beyonce and sports brand Adidas have reportedly agree to mutually end their creative partnership together.
In 2018, the chart-topping artist and Adidas entered a creative partnership when the 32 time Grammy Award winner relaunched her activewear brand Ivy Park, which also lead to the development of new footwear.
Despite Beyoncé being one of the biggest superstars in the world, Ivy Park has not lived up to the expectation of the German sports giant. In February, a Wall Street Journal source suggested that the line was up to $200 million short to Adidas' projections.
