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The Latest Breaking News from Puma

Puma to open huge new West End flagship on Oxford Street this Autumn

Puma’s move follows announcements from Ikea and Mango about major launches this year

Evening Standard

The Kings and I: Puma’s classic boots beckon me back from brief Umbro betrayal

I thought: new football boots, new me, but it didn’t work out … and then a special edition of my favourites came on the market

The Guardian - UK

Move over ballet flats — these ballet *sneakers* are what all the cool girls are wearing

Bella Hadid’s ballet sneakers have sold out three times — shop them now while you can

Marie Claire

From analysis to the latest developments in health,
read the most diverse news in one place.

The Jennifer Lawrence-Approved Adidas Sneakers Everyone's Talking About Are Secretly On Sale at Nordstrom

You're welcome!

Marie Claire

Surprise sponsor 'in talks' with the Premier League over multi-million pound deal: report

A brand-new Premier League partner could be announced before the end of the season

FourFourTwo

"There is a fundamental shift happening in society": Puma's bold new campaign flips the script on sports advertising

The brand's playful new ad is all about getting high.

Creative Bloq

Dua Lipa's Leap Into the Ballet Sneakers Trend Is So On Point

This pair belongs onstage.

Marie Claire

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Rihanna Styles Two of Chanel's Rarest Archival Bags With Puma Sneakers and a Baseball Jersey

These twin totes are extremely rare.

Marie Claire

Dua Lipa Borrows Bella Hadid's Country Aesthetic in Daisy Dukes, Cowboy Boots, and a $6,000 Chanel Bag

Her take comes with a $6,000 Chanel bag.

Marie Claire

5 cult trainers to buy for summer 2025 — and the ones to swerve

The cult trainers which ruled the capital in 2024 are officially changing for summer 2025. Here’s what to cop to stay on-trend

Evening Standard

Bombshell New Evidence Could Overturn Nurse Lucy Letby’s Convictions for Baby Murders

Bombshell New Evidence Could Overturn UK Nurse Lucy Letby’s Convictions for Baby Murders

The Fashion Central

PUMA Takes Over Premier League Match Balls in Landmark Deal – What It Means for Football Fans

Big changes are coming to the Premier League as German sportswear giant PUMA secures a monumental deal to provide the official match balls from the start of the 2025/26 season.

The Fashion Central

Rihanna's 2025 Twist on the Nostalgic Jelly Sandal Trend Includes Diamond Anklets and a Backless T-Shirt

Accessorized with diamond anklets, naturally.

Marie Claire

The Premier League Has a New Ball Supplier, Ending 25-Year Nike Partnership

PUMA is now the official ball supplier for the Premier League, ending a 25-year partnership with Nike.

Sports Illustrated

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Marie Claire

Supermodels Agree This Resurgent 2025 Sneaker Trend Is Serious Competition for the Adidas Samba

Emily Ratajkowski joins Rihanna and Dua Lipa in approving the trend.

Marie Claire

Nordstrom’s Spring Sale Section Includes Every Major Sneaker Trend for Less Than $150

21 pairs under $150 that hit every major spring trend.

Woman & Home

Duchess Sophie's comfy trainers are a pair you'll wear on repeat – and they're on sale today

These royal-approved chunky Puma trainers are so versatile

Motorsport

F1 celebrates historic milestone with big events and iconic new Puma clothing

The F1 World Championship has come a long way since its first race at Silverstone in 1950 and as it celebrates its 75th anniversary through this season, it is pulling out all the stops to make it something special – including the release of a very special range of Puma…

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news in one place.

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Marie Claire

Rihanna Pairs Her New Fenty x Puma Sneaker With a Bikini Top and Baseball Jersey

With a look that's classic Rihanna.

The Guardian - UK

Poor results at Puma and Zara owner fuel fears of slowing US consumer demand

Inditex shares plunge as some analysts say data suggests falling demand across Americas amid tariff uncertainty

The Independent UK

How to get up to 60% off Adidas, Puma and more at Footasylum

From Adidas to The North Face, bag big sportswear brands for less with these deals and discount codes

Creative Bloq

"I tried to be a human orchestra": a day in the life of creative director Augustinas Paukšte

Andstudio's co-founder discusses Nordic design, the value of experience and his podcast, Sauna Radio.

Sports Illustrated

2025 SI Golf Spring Shoe Roundup: The Best New Kicks for on and off the Course

Who doesn’t love a new pair of shoes for golf season? Janice Ferguson peeks at 23 pairs from various brands and price points.

Evening Standard

Best Hyrox shoes: Top picks for ultimate performance

Hyrox is taking the fitness world by storm. We review the best shoes to enhance your performance with top picks for grip, cushioning and support

Evening Standard

Best trainer-style ballet flats: The ultimate fusion of fashion and function

Sporty, sleek and steeped in nostalgia, trainer-style ballet flats are making a comeback spearheaded by Emily Ratajkowski and Bella Hadid

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