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The Latest Breaking News from ASA

Watchdog bans ‘shocking’ ads that objectify women on mobile gaming apps

An investigation by Advertising Standards Authority used avatars to mimic the browsing behaviour of different age groups and genders to monitor the ads that appear on mobile games.

The Independent UK

UK watchdog bans ‘shocking’ ads in mobile games that objectified women

Investigation uncovered eight adverts that portrayed women in a harmful or degrading way, says ASA

The Guardian - UK

Ad watchdog announces crackdown on degrading images of women in gaming apps

Eight ads which appeared in the apps included harmful stereotyping of women as sexual objects and the use of pornographic tropes, the ASA found.

Evening Standard

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Clothing brand receives 100 daily complaints about models being ‘too fat’

Twelve staff at Snag are employed to remove hateful comments across social media platforms

The Independent UK

‘Sign our own death warrant’: Australian writers angry after Melbourne publisher asks them to sign AI agreements

Authors asked to allow Black Inc to use their work for ‘training, testing, validation and the deployment of a machine learning’ system

The Guardian - AU

Next committed a Photoshop fail so bad it got banned

It also used an "irresponsible" camera angle, apparently.

Creative Bloq

Voices: This outrageous new ad is all the proof we need that body positivity was a lie

COMMENT: As a high-street shop is upbraided by the ASA for digitally altering a model to look ‘unhealthily thin’, Olivia Petter examines how far society is from reaching equanimity about how we look

The Independent UK

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Celebrity deepfake scam ads were most reported to watchdog in 2024

The Advertising Standards Authority (ASA) said it continues to see more of these types of scams than any other.

The Independent UK

Advertising regulator launches nine investigations into weight loss jab ads

Exclusive: ASA calls number of parallel probes ‘significant’ and describes tackling issue as ‘priority’ after it issued warning to advertisers for drugs including Ozempic and Wegovy

The Independent UK

Next ad banned over ‘unhealthily thin’ model in digitally altered leggings

Watchdog upholds complaint about advert that digitally altered clothing and used low angle to accentuate long legs

The Guardian - UK

Next advert banned for featuring ‘unhealthily thin’ model

The product listing for Next was deemed irresponsible by the ASA

The Independent UK

Next ad banned for featuring ‘unhealthily thin’ model

The Advertising Standards Authority said the ‘irresponsible’ ad used the camera angle and styling to emphasise the slimness of the model’s legs.

The Independent UK

Scottish Power advert featuring architect George Clarke banned by watchdog

Advertising Standards Authority said promotion, which ran in ad break of Amazing Spaces, was likely to mislead viewers, who would think it was part of show

The Guardian - UK

Scottish Power ad featuring TV architect George Clarke banned

The advertising watchdog found that viewers were likely to believe, at least initially, that they were watching a programme.

Evening Standard

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The Guardian - UK

Everton shirt sponsor Stake under investigation over social media posts

The gambling company’s logo has been superimposed on disturbing images and the Advertising Standards Authority is assessing the posts

The Guardian - UK

The big menopause swizz: do hormone supplements really work?

The global market for menopause products is worth £16.93bn, the majority of that spent on dietary supplements – but is there any evidence they do anything?

The Guardian - UK

Vicky Pattison wedding advert ‘glamorised smoking’, watchdog rules

Video posted on social media by reality TV star and her husband showed wedding party with cigars

The Guardian - UK

UK watchdog bans ‘offensive’ adverts showing banknotes in flames

ASA acts on poster campaign by Wahed, urging people to join a ‘money revolution’, after receiving 75 complaints

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The Independent UK

Investment adverts banned for showing burning US banknotes

One advert featured former fighter Khabib Abdulmanapovich surrounded by the flaming banknotes

Evening Standard

Tube adverts for Islamic investment platform showing burning US and euro banknotes banned by regulator

The Advertising Standards Authority ruled that the burning of the US dollar and euro banknotes would have caused serious offence to some people

The Independent UK

Ads for Islamic investment platform showing burning US and euro banknotes banned

The Advertising Standards Authority ruled that the burning of the US dollar and euro banknotes would have caused serious offence to some people.

The Guardian - UK

‘Wild west’: experts concerned by illegal promotion of weight-loss jabs in UK

Guardian review finds many online pharmacies flouting strict advertising rules that govern prescription-only drugs

The Guardian - UK

Shrinking waistlines and growing profits: the weight-loss drug boom

Drugs such as Wegovy amd Mounjaro are an attractive prospect for online businesses and traditional pharmacies as well as the firms that make them

The Guardian - UK

‘Free and impartial’ addiction helplines paid secret commission by rehabs

Advertising regulator reprimands services that claim to offer unbiased advice but then direct people to partner facilities

The Independent UK

Greenwashing complaints prompt cruise company to remove adverts

Some of the cruise company’s newest ships use LNG, often touted as more ‘clean’ than other fuels

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