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The Latest Breaking News from ASA

Adidas, Calvin Klein, and Uniqlo Ads Banned in UK After Failing to Prove 'Recycled' Clothing Claims

Adidas, Calvin Klein, and Uniqlo have had UK ads banned after failing to prove recycled clothing claims, fueling fresh concerns about greenwashing in fashion.

International Business Times UK

Adidas, Uniqlo and Calvin Klein ads in UK banned over ‘recycled’ clothing claims

UK regulator has increased its scrutiny of fashion retailers over potentially misleading environmental statements

The Guardian - UK

Calvin Klein, Adidas and Uniqlo ads banned for misleading ‘recycled’ claims

The Advertising Standards Authority found all three retailers used the term ‘recycled’ but did not provide any information explaining the claim.

Evening Standard

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Adidas, Calvin Klein, and Uniqlo ads banned in UK over misleading ‘recycled’ claims

The Advertising Standards Authority ordered that the three brands withdraw the offending adverts

The Independent UK

Brands using AI-generated influencers to promote products on social media

Investigation finds AI content that purports to show genuine customers, prompting calls for greater transparency

The Guardian - UK

Real estate event in London ‘advertised sale of land in illegal Israeli settlements’

Pamphlets from event featured projects in West Bank and East Jerusalem despite previous denials by organisers

The Guardian - UK

Watchdog bans cremation advert for suggesting funeral ceremony was included

IN FULL

The Independent UK

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Cremation firm ad banned for ‘misleadingly implying’ plan included a service

The ASA said the ad misleadingly implied that the standard Pure Cremation package included an in-person funeral service, when this was not the case.

Evening Standard

Cremation advert banned over ‘misleading’ funeral service claims

Pure Cremation’s advert has been pulled be regulators for claiming an attended funeral service was part of its standard plan

The Independent UK

Betting ads featuring Harry Kane and Erling Haaland banned over ‘high risk of strong appeal to under-18s’

Cyan Blue Odds Ltd, trading as Oddschecker, said it recognised the heightened risk associated with featuring “top-flight footballers”

The Independent UK

Betting ads featuring Harry Kane and Erling Haaland banned

The ASA found both ads were likely to appeal to people younger than 18.

Evening Standard

At-home rape kit firm ‘misled public with claims’ finds ASA

IN FULL

The Independent UK

The major retailers that misled shoppers with their 2025 Black Friday deals

IN FULL

The Independent UK

John Lewis, Boots and Debenhams Black Friday deal ads ‘misled shoppers’

The Advertising Standards Authority said it had not seen evidence the advertised deals represented genuine savings.

Evening Standard

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The Independent UK

Advertising watchdog rules at-home rape kit firm misled public with exaggerated claims

Enough is ‘lying’ to victims, says MP

Evening Standard

Self-swab rape kit company ‘misled public’ over potential use in trials

The Advertising Standards Authority said Enough was wrong to tell women they were more likely to get raped than get cancer

The Independent UK

John Lewis, Boots and Debenhams misled shoppers with Black Friday deals

The Advertising Standards Authority (ASA) found ads in the lead-up to Black Friday in November overstated the advertised price drops

Evening Standard

Ads for British beef and milk banned following Chris Packham complaint

Packham complained that the ads were misleading as they did not reflect the full environmental impact of British meat and dairy.

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The Guardian - AU

Aukus costs balloon with more cash and staff for submarine agency amid ongoing search for nuclear waste dump

Labor has announced funding for Australian Submarine Agency will jump to $512m in next financial year amid concerns the sovereign submarine fleet may never arrive

The Guardian - UK

‘Was she going to an appointment, maybe even a romantic one?’: ASA’s best phone picture

The Corsican photographer’s patience paid off when they captured this stunning silhouette of a young woman

Evening Standard

Face serum advert at Tube station banned over 'misleading' claim it made users 'look five years younger'

The advert was deemed misleading by the ASA and cannot appear in the same form again

The Guardian - UK

‘Misogyny with a marketing budget’: UK AI firm accused of sexist advert

Narwhal Labs ad for ‘AI employee’ contains strapline: ‘She outworks everyone. And she’ll never ask for a raise’

The Guardian - UK

Lidl and Iceland ads are first banned under new UK junk food rules

ASA rules ads on Instagram and Daily Mail website broke ban on promoting items high in fat, salt and sugar

The Independent UK

Lidl and Iceland ads banned under new ‘less healthy’ food rules

Lidl and Iceland are the first retailers to fall foul of the new rules, which came into effect at the beginning of this year

Evening Standard

Watchdog bans first ads under new ‘less healthy’ food rules

Lidl and Iceland are the first retailers to fall foul of the new rules, which came into effect at the beginning of this year.

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