Advertisements for major takeaway brands including Domino’s, Papa John’s, KFC, and Burger King have been given the green light by the Advertising Standards Authority (ASA), despite new regulations targeting less healthy food products.
The ASA acknowledged a significant loophole, saying that "specific products that people understandably assume are less healthy are not in fact classified as less healthy under the Government’s Nutrient Profile Model", allowing the ads to continue airing.
