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The Latest Breaking News from the Advertising Standards Authority

The Mummy film poster banned from London Underground over fears it could scare children

The Advertising Standards Authority received 30 complaints about the ads

Evening Standard

Five adverts banned from the London Underground – as horror film poster pulled

The Advertising Standards Authority received 30 complaints about a poster promoting the horror film, The Mummy

The Independent UK

Lee Cronin’s The Mummy posters banned from areas children might see them

The Advertising Standards Authority found that the image on the poster was likely to distress young children.

Evening Standard

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‘The Mummy’ horror film poster banned from London Underground over concerns for children

The Advertising Standards Authority received 30 complaints about ads for the film, with many believing they were distressing for children and adults

The Independent UK

Adverts for Domino’s, KFC and Burger King cleared despite junk food crackdown

New rules prohibit the promotion of foods that contribute significantly to childhood obesity

The Independent UK

Calvin Klein, Adidas and Uniqlo ads banned for misleading ‘recycled’ claims

The Advertising Standards Authority found all three retailers used the term ‘recycled’ but did not provide any information explaining the claim.

Evening Standard

Adidas, Calvin Klein, and Uniqlo ads banned in UK over misleading ‘recycled’ claims

The Advertising Standards Authority ordered that the three brands withdraw the offending adverts

The Independent UK

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Cremation advert banned over ‘misleading’ funeral service claims

Pure Cremation’s advert has been pulled be regulators for claiming an attended funeral service was part of its standard plan

The Independent UK

Self-swab rape kit company ‘misled public’ over potential use in trials

The Advertising Standards Authority said Enough was wrong to tell women they were more likely to get raped than get cancer

Evening Standard

John Lewis, Boots and Debenhams Black Friday deal ads ‘misled shoppers’

The Advertising Standards Authority said it had not seen evidence the advertised deals represented genuine savings.

Evening Standard

John Lewis, Boots and Debenhams misled shoppers with Black Friday deals

The Advertising Standards Authority (ASA) found ads in the lead-up to Black Friday in November overstated the advertised price drops

The Independent UK

Lee Cronin’s The Mummy poster criticised for being too terrifying

Fans have clapped back at the criticism.

Creative Bloq

UK Journalist Is Mad Over a Movie Poster. This Is Not a Bit

BBC journalist Samira Ahmed found something new to fuss about. It’s about Lee Cronin’s The Mummy. There are no real mummies involved in the scenario—no actual, ancient corpse skulking around the London Tube. Instead, Ahmed thought that the poster looked a little too unsavory for children to see.

The Mary Sue

The Mummy faces backlash from parents over ‘terrifying’ movie poster

Lee Cronin’s new horror film is set for release this week in the UK

The Independent UK

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The Independent UK

Lidl and Iceland ads banned under new ‘less healthy’ food rules

Lidl and Iceland are the first retailers to fall foul of the new rules, which came into effect at the beginning of this year

Evening Standard

Watchdog bans first ads under new ‘less healthy’ food rules

Lidl and Iceland are the first retailers to fall foul of the new rules, which came into effect at the beginning of this year.

The Independent UK

Five food supplement adverts banned over women’s health claims

Ads from 22 Balance Me, Lunera, Minerva, and Nova Menopause Vitality were banned

The Independent UK

AI advert banned over claims it could expose women’s bodies

The firm said the app did not support, and was not designed to enable, the removal of clothing or the creation of nude imagery

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The Independent UK

Warning issued over ‘deeply concerning’ ads for dangerous BBLs

Advertising watchdog says it banned ads after discovering some that suggested the potentially fatal procedures are safe, exploited insecurities or pressured people into making quick decisions

Evening Standard

Predator: Badlands poster featuring ‘severed spine’ ordered to be removed

The Advertising Standards Authority said that as the poster was displayed outdoors, ‘care needed to be taken’ to ensure it was suitable for all.

The Independent UK

Co-op ad banned over ‘misleading’ Aldi price-match claims

Aldi issued a complaint to the Advertising Standards Authority (ASA) over the advert

The Independent UK

Adverts for DIY prostate tests banned over ‘misleading’ cancer diagnosis claims

ASA said misleading claims could make it harder to know when to speak to a doctor

Evening Standard

Ads for ‘misleading’ prostate supplements and home testing kits banned

The Advertising Standards Authority said misleading claims could give false reassurance or make it harder to know when to speak to a doctor.

Evening Standard

Nike, Superdry and Lacoste ads banned for exaggerating sustainability claims

The Advertising Standards Authority said ads for all three brands used the term ‘sustainable’ without providing any evidence to support the claims.

The Independent UK

Nike, Superdry and Lacoste ads banned over ‘misleading’ claims

The Advertising Standards Authority (ASA) said all three brands failed to provide evidence to support claims made

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