A television advertisement for a direct cremation company has been prohibited from broadcast after regulators found it misleadingly suggested an attended funeral service was part of its standard plan. The Advertising Standards Authority (ASA) issued the ban against Pure Cremation following complaints that the ad implied a level of service not actually offered.
The January advert depicted a woman at home amidst food and drinks, stating: "That was a great celebration. Dad would have loved it. He hated how expensive traditional funerals are. So he got a Pure Cremation funeral plan. He wanted his money to go to us, not funeral expenses."
